Showing posts with label What Consumers Look for In Trade Shows. Show all posts
Showing posts with label What Consumers Look for In Trade Shows. Show all posts

Friday, April 10, 2009

What Consumers Look for In Trade Shows

By Mara Hernandez-Capili

As a buyer I always see to it that I am deeply satisfied with every purchase. I always go to craft fairs where I can find unique and useful things for my own use. I also love giving away such items as presents and gifts to my friends, relatives and colleagues. They always admire these unique finds that I sourced out from craft fairs. It is very ideal to give away because its not pricey thus, would not make a huge indent on my pocket.

As a responsible consumer I always prepare well before any purchase. Before going out, I already have in mind the things that I need to buy in order to save time and effort. It is always wise to have a vision of the product that I want before going to a fair. In this case, I would be spared of the necessary impulse purchases that sometimes happen to shoppers like me.

First important aspect I look for in a product is its quality. I really dont mind spending more on an item which I deemed has the better or the best quality among its contemporaries.

Second, I must admit that having a good relationship with the seller is an important factor for me. There are times that I was able to buy stuff only because the seller was very accommodating and courteous all the time. She provided me with excellent information about the product and her way of dealing with respect ultimately had me to buy one of her products. It is true that hospitality can win you customers. A conscientious and honest business person can sure gain many customers from her good attitude.

These are mostly the things that consumers like me look for in trade shows. This may be helpful for people who are thinking of establishing a business in the craft fairs industry.

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